As part of Hubbub we created novel games and other experiences using chat as a paradigm before it was a category. Lark, one of the first serious chat based applications had just come out.

We created one Bluetooth-based iPad game for the Dutch Airborne Museum allowing kids to message fictional characters and learn about freedom. We created our own javascript based mobile-first engine to quickly prototype chat experiences. In doing so we gained a tremendous amount of experience about what works and what doesn’t.

We mapped out the chatbot space and identified the key opportunities and holes on a service map but even we were blown away by how big this phenomenon became and how quickly it grew.

Our engineering lead gave a talk at one of the world’s most important design conferences Interaction where he summarized our learnings and pointed the way in which this category would go.

We wrote published the first book about the new chatbot trend called “Designing Conversational Interfaces” based on our experiences and on deep additional research.